This briefing outlines six rules that can help professionals deliver financial information in an impactful way, including:
- It’s all about the audience
- Let go of the need for perfection
- Grab their attention
- Tell the story behind the numbers
- Use pictures to enhance the data
- Simplify.
Facts, figures, charts and variances are merely data. The real value in a presentation
is first in translating the data into information, and then transforming this into knowledge. This is the transition from “what” to “so what” to “now what.”